Knowledge is power.

Network and share best practice with our 90+ members. Gain valuable industry insights and consumer market data, research and analysis, ensuring you have real-time data to help your business succeed.

Keep up to date with issues we must tackle collectively as an industry (recognition & value of gift cards, expiry dates, VAT, increasing the tax-free allowance), and find opportunities to collaborate for impact and influence.

Research & Data Reports

Monthly consumer data reports ensuring you have real-time data; annual State of the Nation, Gift Card whitepapers; Cost-of-living customer surveys; Loyalty and Gift Card research, KPMG/GCVA bi-annual data report

PR, Media & Branding

GCVA partners with PR Agency One on media activity - proactive and reactive. Positively promoting and positioning gift cards and the industry, amplifying members’ products and services and ensuring reputation management

Legislation & Regulation

From legal guidelines to one pagers; and correspondence between the GCVA and major players across government and industry - if it's about tax and the law around gift cards, it's here...

GCVA 101

New to the gift card space, expanding your gift card programme or want to brush up?
This is the place for updates, information and expert guides.


GiftBetter is a consumer-facing social campaign aiming to engage consumers, offering a free prize draw in return for data and information by promoting:
• members’ gift cards
• key industry messages
This is open to all GCVA members – retailers & issuers.

Newsletter and Newswire

The official monthly newsletter of gift card industry highlights, featuring stories and updates across our members, our partners and the overall market.

Conference Catch-up

Catch up on all GCVA Conference '24 sessions. Full Main Stage and GCVA101 recordings will be shown here so you can stay up to date on the latest research, insight and industry expertise.