Knowledge is power.

Network and share best practice with our 90+ members. Gain valuable industry insights and consumer market data, research and analysis, ensuring you have real-time data to help your business succeed.

Keep up to date with issues we must tackle collectively as an industry (recognition & value of gift cards, expiry dates, VAT, increasing the tax-free allowance), and find opportunities to collaborate for impact and influence.

Consumer Data Reports

The GCVA is partnering with GlobalData to deliver a monthly snapshot of consumer behaviour and attitudes when it comes to gift cards.


Working with KPMG, we provide the most detailed and current data twice a year - for Members and to use for PR & Media.
Get the latest market data & insights for the gift card industry.

All Retailer/Issuer members (excluding no data level) are required to submit their sales figures for gift cards on a half-yearly basis.

KPMG facilitates this service on behalf of the GCVA and provides confidential data collation and processing.

State of the Nation

The GCVA has been working with GlobalData since 2019 to provide an annual snapshot of evolving consumer and industry trends. The has been underpinned by primary consumer research and interviews across GCVA members.

Special Reports

Insight is critical to provide up-to-date data to inform Member’s business strategies.
The GCVA provides monthly, annual, and ad-hoc research responding to the economic environment and market needs.