MGC Europe

MGC is a consultancy dedicated to accelerating gift card growth across retail and B2B in Europe. Based in Lisbon, we support international brands and platforms in launching and scaling their gift card programs locally. From commercial strategy to distribution partnerships and operational setup, we offer tailored support to succeed in this growing market. MGC is also behind the launch of the Forum Carte Cadeau France (FCCF), the first industry association gathering gift card professionals across France. We believe in building value through strong local insight and strategic alignment.