Consumer Data Reports

GCVA May Consumer Report 2024

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See top-line findings below:

  • Multistore gift cards outperformed over April 2024. with 36.0% of purchasers, compared to 33.9% in April 2023

  • High inflation has boosted performance of the gifting market

  • There was an increase in self-use purchasing, with 8.1% buying over April 2024 vs. 7.4% in April 2023

  • Over 20.8% consumers bought a physical gift card through an employee benefits programme, marking a Y-o-Y and M-o-M increase

  • Leisure gift cards saw year-on-year purchasing growth among gift card buyers

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