Consumer Data Reports

GCVA Consumer Report January 2024

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The GCVA December Consumer Data Report, delivered by GlobalData

  • Christmas 2023 saw UK consumers look to make fewer, more considered purchases, both in terms of the number of overall gifts bought, but also the recipients purchased for

  • With many consumers feeling financially under pressure over the festive period, work programmes have been a good route to provide additional support

  • Despite the rise of digital, physical gifts cards are viewed as a more thoughtful Christmas gifting option

  • Experience gift cards have borne the brunt of a return to holidaying abroad, and the more general greater financial priority placed on the main summer holiday.

  • Weak gifting demand over December performance comes against the backdrop of UK shoppers feeling greater pressure on their disposable incomes

Download GCVA Consumer Report January 2024

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