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The GCVA December Consumer Data Report, delivered by GlobalData
Christmas 2023 saw UK consumers look to make fewer, more considered purchases, both in terms of the number of overall gifts bought, but also the recipients purchased for
With many consumers feeling financially under pressure over the festive period, work programmes have been a good route to provide additional support
Despite the rise of digital, physical gifts cards are viewed as a more thoughtful Christmas gifting option
Experience gift cards have borne the brunt of a return to holidaying abroad, and the more general greater financial priority placed on the main summer holiday.
Weak gifting demand over December performance comes against the backdrop of UK shoppers feeling greater pressure on their disposable incomes