Consumer Data Reports

GCVA Consumer Report January 2021

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See top-line findings below:

  • Despite heightened restrictions, December saw a strong increase in gift purchasing

  • Gift cards were a key outlet for Christmas gift spending

  • Gift cards purchasing via physical stores holds steady, amid uneven online demand

  • More targeted single-store gift cards were the preferred choice of December

  • Gaming gift cards saw strong uplift in the run-up to Christmas

Download GCVA Consumer Report January 2021

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