Consumer Data Reports

GCVA Consumer Report August 2023

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See top-line findings below: 

  • There are plentiful opportunities for the industry to promote the benefits of gift cards in the current climate

  • Amid the impact to employees of the cost-of-living crises, work benefits and reward schemes represent an effective medium through which to funnel additional financial support

  • The proportion of gift card buyers purchasing a physical gift card online increased to 34.4% over July 2023, up slightly vs. both June 2023 and July 2022

  • Demand for retail gift cards is being boosted by more experiential and sustainable physical options

  • Demand should remain robust among UK consumers choosing to forgo foreign holidays, amid cost-of-living pressures

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