The Incentive Marketing Association Middle East, Africa & Asia Pacific (IMA MEAPAC) is the regional chapter of the global Incentive Marketing Association (IMA) headquartered in the USA. We believe that incentive and reward programmes are powerful tools that foster loyalty, inspire performance, and build enduring relationships between brands and their customers and employees.

As part of a dynamic global network, IMA MEAPAC brings together leading providers of incentive marketing solutions—from employee rewards and benefits, to prepaid and gift card solutions, to loyalty agencies and marketing consultancies. Our members are at the forefront of the industry, delivering innovative solutions that drive measurable impact for organisations across diverse sectors.

Our Mission:

To raise awareness of the power and effectiveness of incentive and reward programmes across the Middle East, Africa, and Asia Pacific. We strive to educate, connect, and inspire our members and the broader business community on how these tools can be strategically used to drive loyalty and performance.

What We Offer

  • Networking Opportunities: Engage with a community of global and regional industry leaders, solution providers, and thought leaders.

  • Education & Insights: Access to exclusive content including case studies, best practices, and industry research from top-performing brands.

  • Knowledge Sharing: Regular events, webinars, and thought leadership sessions designed to share the latest trends and innovation in the incentive marketing landscape.

  • Advocacy & Awareness: A collective voice to promote the strategic value of incentive programmes to business leaders and stakeholders across the region.

Together with our members, we are building a vibrant ecosystem that champions the success of incentive and reward programmes—and unlocks their full potential in driving brand loyalty, employee engagement, and long-term business growth.