Consumer Data Reports

GCVA Consumer Report February 2024

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See top-line findings below:

  • Following expected growth of 4.4% to £387.7bn in 2023, retail spending growth is forecast to slow to 3.0% in 2024

  • Purchasing of physical gifts, gift cards, and self-use gift cards over January 2024 were markedly lower than January 2023

  • The proportion of those purchasing self-use cards that cited “to help with saving money” was 40.0% over January 2024

  • Digital gift cards represents an increasingly popular everyday day choice

  • Gaming gift cards continue to represent a popular choice and will have seen a spike in the immediate post-Christmas period, as owners of new consoles and games purchases facilitate in-game purchases

Download GCVA Consumer Report February 2024

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