Consumer Data Reports

GCVA Consumer Report April 2024

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Topline findings below:

  • Gift purchasing in March showed slight growth compared to February 2024

  • Self-use purchasing held up better, with 7.7% purchasing for self-use over March 2024

  • The rate of digital purchasing was at its highest in Mach 2023

  • The proportion purchasing single-brand gift cards declined

  • Experience and leisure gift cards saw Y-O-Y purchasing growth among gift card buyers

Download GCVA Consumer Report April 2024

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